Automotive Companies

Many companies benefit from various Romer products including those involved in the manufacture of furniture, sheet metal and molded plastics, as well as those involved in shipbuilding, product designs, heavy equipment and even aerospace among others.

Romer continues to have an impact in all of these industries especially the automotive industry which is regularly reliant on reverse engineering, 3D scanning and products development. This is an industry that maintains its competitiveness by coming out with innovative products that pass rigorous quality control.

And when one speaks of quality control, one can only think of flexible quality control and inspection tools like the portable arm coordinating measuring machines from Romer.

Romer is a corporation with company headquarters located in Michigan’s Hexagon Metrology Precision Center. It is well-known for manufacturing dependable and innovative products that respond to the necessities of general engineering industries, particularly the heavy equipment and automotive industries.

The automotive industry has become so competitive that companies need to produce highly innovative products in a short period of time. Otherwise, it gets left behind by other companies that can easily come up with shorter production runs.

Companies producing cars have learned from experience that there is a way to improve their productivity and their product quality. With Romer’s products, automotive companies can decrease ramp up times and reduce part rejections, thus improving production efficiency and decreasing losses.

Romer for the Motor Sport Industry

The automotive industry is far-reaching but one of the most notable and popular sectors is motor sport. This sector considers Dekra, which is the German Touring Car Masters’ official technical partner, one of the leading professional organizations in the world.

With more than 22,000 employees and active involvement in over 50 countries worldwide, Dekra relies on Romer’s measuring arm to ensure quality and long-term safety in the field of motor sport. One very significant Romer instrument in the racetrack is the portable Romer CMM.

Racing enthusiasts watching the DTM racing weekends will usually find Volker Noeske and Wolfgang Dammert of the Dekra Team in the circuits, to make sure that everything is according to regulations, including the weight of every vehicle and driver. They are of course armed with the Romer Infinite 2.0 measuring arm for the dimensional checks.

With the low weight of the Romer arm, it has become very handy and portable equipment for the race. It is thus not surprising that since the 2010 season, it has been used at every DTM race the world over.

Romer for Heavy Machinery

Romer measuring arms are also an integral part in Ausa’s operations, which is very significant considering that it is the biggest manufacturer of all-terrain forklifts, dumpers and concrete mixers in the world.

Ausa is a multinational company with a 64,000 square meter headquarters and production plant in Barcelona, and with subsidiaries in Florida, China, Germany, United Kingdom, France and Madrid. Ausa has a wide reach as its products are marketed by 225 distributors in more than 70 countries.

The company has enhanced its production and is relying on Romer’s measuring arm to make its production line more efficient.

Romer’s measuring arms and other products are certainly heaven-sent for the automobile industry, especially for companies that want to maintain its competitiveness the world over.

Today, the mechanical industry relies mostly on sophisticated automotive and diagnostic equipments. Alignment machines, computer diagnostic stations etc are indispensable in repairing machines. Since these repair facilities are high-priced, automotive and diagnostic equipment financing has assumed greater importance today. Those seeking automotive and diagnostic equipments with reliable financing companies which provide equipments at great terms can certainly do a lot good to their business.

Automotive equipments are of a specialized nature and at times facilitate only a single repair. Therefore it is essential to keep a set of such equipments in order to provide the repairing service without any interruption. At times, the automotive equipment set may be costlier than a vehicle. This is the reason for why people are going for automotive equipment financing.

There are several categories of automotive and diagnostic equipment financing which include air compressor financing, welder financing, automotive hand tool financing, brake lathe financing and so on. You can apply for any loan by submitting a loan application to the financing company. One can avail online application forms for getting automotive and diagnostic equipment financing, courtesy the internet.

Diagnostic equipments are much sophisticated owing to which modern automobiles rely mainly on them. The computer diagnostic systems help in many repair functions and also help in communicating with specific automotive diagnostic equipment. There are various diagnostic equipments available, which are highly useful in acquiring a complete report of the vehicle which also includes the areas that need repair. The diagnostic equipments due to their sophisticated nature are high-priced. Again constant changes in computer technology also call for upgradation in automatic diagnostic equipment. Therefore automotive and diagnostic equipment financing can be acquired from any reliable financing company that does call for long procedures. The financing company should also be ready to clear the loan to the qualified automotive companies without any problems.

There are various types of loans available for automotive and diagnostic equipment. For instance, Dynamometer financing helps you to buy a dynamometer that is used to measure the rotational speed and torque of the engine. This machine is very expensive and so if you wish to own such equipment, you need to go for financing.

Before going for automotive and diagnostic equipment financing, you should pursue a research on the financing companies that have branches near your locality. Ensure that the company has been in existence for at least a decade. Also verify the interest rates and mode of payment. You need to confirm whether you can get the loan without waiting for so many days.

There are some reliable financing companies that provide various types of loans for getting automotive and diagnostic equipment. Such companies have simple application procedures and they provide fast approval of loan. Therefore you can buy the equipments at any time you need. This is of course vital for smooth running of your company.

The Automotive Climate In 2011

Despite the recession, the automotive sector has been showing signs of growth over the last 6 months. Thanks to increased export to countries such as China, UK car production has been positive.

UK car sales have remained steady throughout 2011 as the UK market continues to struggle with the recession that shows no signs of lifting. Thanks for finance, expensive cars are made affordable to people that cannot afford a one off payment, but small monthly payments over 2-3 years.

Automotive Marketing In 2011

By far the best form of marketing has to be advertising on TV, many of the leading car companies (Peugeot, Audi, Toyota etc.) use TV advertising to sow the seed of having a new car.

TV Advertising
Commercial adverts are the most popular, as car companies can catch people in-between programs and advertise new models of cars.

Program sponsorship is becoming more popular (ITV drama, Firm4, Gold comedy etc.) as the cars are showcased before shows begin and at the end before the adverts (very often with a voice over).

Financial services and car companies are the main business sectors that use TV advertising in the UK in 2011.

Visual Advertising
Car businesses use a wide variety of visual advertising techniques to showcase the new models coming out in 2011/12 due to visual advertising working so well for encouraging the buying signals.

Billboard advertising works well as it can be targeted to specific ares of the country (maybe that have historically had good sales of new cars) or areas of affluence (pockets of the UK where the more wealthy live).

Digital media is often used by car businesses (such as in the underground, at train stations, airports etc.) again because the visual image of a new car will encourage the buying process.

Sponsorship Advertising
Car companies are one of the main kinds of businesses to sponsor sports events (football, cricket, snooker etc.) due to the captive audience, most people watching the sports event will consider buying a new car at some point.

Although sponsorship advertising is very expensive, it is still a great way to generate brand awareness.

Outlook For The Automotive Market In 2012

All being well, there should not be much change in the development of the automotive industry moving into 2012. Despite markets being down and recession keeping consumer confidence low, car sales seem to be growing both overseas and in the UK.